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Sample Media Pitch Letter

(Insert Date)

Dear (Insert Name of Media Representative/):

Infidelity affects more than 60% of the marriages in the US, with the percentage of women who cheat on the rise. Save Your Marriage Central (SYMC) is attacking the epidemic head on with their National Marriage Fidelity Day Initiative. Most couples don't know the risks of infidelity or how to protect their marriage. Even those who do understand the risks tend to not take them seriously in their own relationships. In spite of the grim odds no one thinks it will happen to them. Our culture glamorizes infidelity and the resulting breakup of a family as a love story rather than the tragedy it is.

In conjunction with SYMC (insert Organization name) is asking you to considering a series/article/story on infidelity, the destruction in creates in our society, and this national initiative to celebrate marriage and discredit the idea of affairs as love stories. Your coverage will send a clear message and go along way in raising awareness of the risk of infidelity and the steps needed to protect a marriage.

The requested series/article/story could explore the following themes:
Part I: The Problem - An overview of infidelity and its impact on the family and society
Part II: The Risk Factors - A look at the common risk factors and how to avoid them
Part III: The Celebration- A vision of the future where marriage fidelity is celebrated and affairs are considered unacceptable ~ the Marriage Fidelity Day Initiative
Marriage Fidelity Day features the Lone Knight carrying a Banner as the national symbol reminding us to take a stand for marriage and family. The solitary figure reminds us that each voice counts and each marriage is important. The symbolism of the knight urges us to take a stand, "because an affair is not a love story."

We urge you to embrace this issue and help us alert couples the need to protect and celebrate their marriages. Media coverage has proven to help raise awareness among its audiences and motivate change. Please consider including a series Marriage Fidelity Day to your news programming to raise awareness about this critical issue.

For more information Marriage Fidelity Day visit the site at www.marriagefidelityday.org

Please contact (insert contact name and information) to discuss the proposed series. Thank you in advance for your consideration.

Sincerely,

cc: Marriage Fidelity Day
W11506 Hwy 29
Prescott, WI 54021